Domain names What are they?
Getting started with Domain names
When it comes to choosing a domain name, leave the overly cute and vague for the cutting room floor. While it's important that you have your site's content, meta tags and page titles keyword-rich, it's even more important that your domain name is really working for you. If you've authored a book, for example, the book title is a good place to start, but why not also buy up a domain name related to the genre or topic? Domain names come cheap these days, so there's no reason not to buy a bunch of them when launching a new site. The one that returns the most amount of traffic should be the primary one, and all the others should be permanently redirected to the primary one. The company through which you buy your domains can easily take care of that for you. Also, if you don't already own your name as a domain name, whether you're an author or a small business owner, go out and purchase it right now. And if you're selling yourself as a service professional (eg: a consultant, a designer, a copywriter, etc...) it's even more important. You may not want your name as the primary domain name for your offering, but it's a great thing to have in your back pocket as a redirect. And in the future, if you begin to have multiple locations on the web for new projects, you can use your name as a one-stop-shop that links to all your locations on the web, including your social networking sites (Twitter, Facebook, LinkedIn, etc..).
Now that you have decided on a domain name for your new site, we'll explain how to register a domain name.
How to register a domain name
Your domain name is basically the name for your website and it is what people will type in to get to your website. It is important to choose a name that not only represents your company but is also easy to remember. For example if your company was called "Burt's Scooter Parts" an ideal domain name would be burtsscooterparts.com. It is also possible to add hyphens to make it easier to read like burts-scooter-parts.com but remember the shorter the domain name the easier it is to remember.
There are so many different domain extensions such as .com, .biz, .info, .net, .co.uk, .org and .xxx. But which is best for you? That depends on what you are doing with your website.
If you are selling products in the UK a .co.uk will be perfect as it is recognised as the UK extension. If you are selling internationally a .com would be more suitable as it is the internationally recognised domain for commerce. As a business, you should also consider registering a .biz to help your customers find your business on the web a lot easier.
Now, if you're looking to set up a personal site or a professional portfolio to showcase your skills and experience, then extensions like .me, .pro, .pm or .pw would work best.
There are many different extensions. Some are country specific, such as .co, .at, .us, .in, .it or .mx, so you might need to satisfy certain conditions to register them, for some like .eu you need to live in the European Union to be able to register the domain. But generally it is down to your own taste and any domain will be suitable.
You now know the basics of domains and how to register a domain name, so start now. Search for yours dream domain and grab it before anyone else!
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